Thursday, May 19, 2011

Getting Personal The Shifting Landscape of Cancer Care

"Getting Personal: The Shifting Landscape of Cancer Care explores the evolving role of personalized medicine in how we look at cancer diagnosis and treatment. Personalized medicine uses information about a person's genes and proteins, called biomarkers, to prevent, diagnose and treat disease1. Through personal patient stories, the program hopes to provide the cancer community with a resource to help them have more informed conversations about personalized medicine in oncology."
Watch at the following link:
http://link.brightcove.com/services/player/bcpid943071093001